By Michael Lee
As a result of the turning out to be chance of discounted genuine property companies and on-line pageant, the variety of genuine property transactions accomplished by way of conventional execs is shedding each year. for that reason, actual property execs this present day are discovering that the fundamental prone of the previous now not are sufficient to soothe the savvy shopper drawn to deciding to buy or promoting a home.
The regular fee price dropped sixteen% from 1991 to 2004 based on analyst genuine tendencies. basically these brokers who the way to justify their commissions should be paid what theyвЂ™re worthy. In 111 how you can Justify Your fee , writer, actual property dealer, and speaker Michael D. Lee hands genuine property pros with new equipment of including price to their providers with out compromising their livelihoods. utilizing information, anecdotes, charts, and figures to stipulate a confirmed method, this advisor offers sensible, tangible, and easy-to-follow steps that upload super worth to a true property enterprise, permitting genuine property execs to stick aggressive in an evolving undefined.
Read or Download 111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers PDF
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Extra info for 111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers
Restate what your clients have said just to make sure what you think you’ve heard is what they believe they said. • Monitor yourself. Be aware of your own feelings and opinions so you can see how they might prejudice what you are hearing. • State your opinions last. If you feel you must state your views, keep them to yourself until you have heard everything your client has to say. Providing feedback is crucial to clear communications. What someone says and what you think she said can be dramatically different.
Then I explain that when it comes to agents, you also get what you pay for. There are the high-end agents who offer all the bells and whistles, and there are the low-end agents who just do the basics. ” He usually gets the picture. Obviously, if he drives a used Yugo I would have to come up with a different analogy . . or client. • Haircut analogy: Some people obviously spend a great deal of money on personal appearance. I will explain that my fee is higher than average because agents are like haircutters.
6. 7. 8. 9. You can see that real estate agents face an uphill battle when it comes to gaining the trust of our clients. ” Obviously, establishing trust takes time, but here are some ways that will help build it quickly: • Tell the truth. Whether it’s good news or bad news, be honest. • Stay in touch. Contact your sellers and buyers on a regular basis. indd 52 4/27/07 11:28:07 AM Establish Value 53 • Communicate clearly.
111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers by Michael Lee