By Dan Appleman
Complex Apex Programming for Salesforce.com and Force.com is neither an instructional nor a booklet for novices. meant for builders who're already conversant in the Apex language, and skilled Java and C# builders who're relocating to Apex, this booklet starts off the place the Force.com documentation leaves off.
Instead of attempting to disguise all the positive factors of the platform, complicated Apex programming focuses completely at the Apex language and center layout styles. You’ll how one can actually imagine in Apex – to include limits and bulk styles. You’ll see the right way to boost architectures for effective and trustworthy set off dealing with, and for asynchronous operations. You’ll observe that most sensible practices range significantly counting on even if you're construction software program for a selected association or for a controlled package deal. And you’ll locate ways for incorporating checking out and diagnostic code which can dramatically increase the reliability and deployment of Apex software program, and decrease your lifecycle and aid costs.
Based on his adventure as a specialist, Salesforce MVP and architect of significant AppExchange programs, Dan Appleman specializes in the real-world difficulties and matters which are confronted by way of Apex builders each day, in addition to the imprecise difficulties and surprises which could sneak up on you while you're unprepared.
This 3rd version comprises updates via summer season 15 (API 34) in addition to major new content material on asynchronous layout styles, optimization and keeping Apex functions.
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Additional info for Advanced Apex Programming for Salesforce.com and Force.com (3rd Edition)
To whom will you communicate? b. When will you communicate? c. How often will you communicate? d. How will you communicateby phone, fax, personal sales call? e. How will you organize or group the customers you attempt to contact? The critical aspect of step 3 is planning for the measurement (tracking) of communications with customers by assigning a distinguishing code to each group. Page 7 Exhibit 1-1 All Customers are not Created Equal 4. Communicate: make the contacts and track responses. Some people will respond to your offer; others will not.
Thus database marketing enables you to know how your customers want to be served and how much you can afford to do to keep them. Getting Started Exhibit 1-2 shows the four basic steps in database marketing. ) 1. Build: gather information about your customers and prospects. 2. Analyze: evaluate the information you have; determine what it means and how it can best be organized. 3. Strategize: determine what you want to do by answering five questions: a. To whom will you communicate? b. When will you communicate?
Each quarter, they would send postcards to each of their 10,000 recent customers, at a cost of $3,500 per quarter, or $14,000 per year place $4,000 in radio spots, for a total of $16,000 per year place $4,000 in newspaper ads, for a total of $16,000 per year place $500 in shopper ads, for a total of $2,000 per year send 10,000 postcards to people near their shops, at $4,000 per quarter or $16,000 per year In total, each company spent $64,000 per year on advertising, or about 16 percent of sales.
Advanced Apex Programming for Salesforce.com and Force.com (3rd Edition) by Dan Appleman